Fusion of Art and Fashion in the Heart of Africa

The concept of "Fuata Moyo" has its roots in the Swahili expression meaning "to follow one's heart". This local brand and production company skillfully combines art and fashion to create one-of-a-kind pieces that tell their authentic story. At Fuata Moyo, love is the spirit that drives the artistic journey, and home is where the heart resides.

A Family and Creative History: Founded and run by siblings Kabambi, Martine, Lucien and Tshimaro Mbiola, Fuata Moyo draws its creative heritage from a family with an innate talent for art and design. Fuata Moyo's goal is to continue this family legacy while elevating it to new heights.

The Customer Experience at the Heart of Everything:

Customer experience at Fuata Moyo emphasizes the principle that the customer is king, thanks to their shared expertise in the field of retail as specialists and consumers. By uniting their thoughtful skills within the team, they together create remarkable excellence.

Art Beyond Frames:

At Fuata Moyo, art is not limited to the borders of a frame. They aspire to channel this idea by selling personalized items. This innovative vision is contagious, and they hope to inspire their clients to embrace their way of thinking, thereby inspiring them to take ownership of their ingeniously designed lifestyle.

Developing Emerging Creativity:

Fuata Moyo also dreams of supporting the next generation of creatives and artists. They celebrate creativity and strive to discover and promote new local talent. Through an inclusive approach, they aspire to bridge the gap between the artistic community and the general public, thereby highlighting art as a long-standing part of African culture.

Promotion of African Art:

Proudly African, Fuata Moyo's mission is to promote African artists and products by creating a space dedicated to artists, collectors and buyers, thus bringing these actors together as artistic intermediaries.

A Future Focused on Creativity:

By creating a unique, memorable and personal experience for their customers, Fuata Moyo hopes to become a hub of creativity and fashion. They plan to mentor and develop young artists through workshops, then create growth opportunities for youth through an online media publication dedicated to entrepreneurial networking and collaboration.

Promoting Legacy Through Design:

Fuata Moyo also wishes to tell authentically African stories by producing films and documentaries on fashion and art, thus continuing the narrative legacy through design.

He(ART) in Session: An Artistic Journey:

'He(ART) in Session' offers a journey into the minds of South Africa's greatest visual artists, emerging and established. This platform aims to allow their audience to dialogue, discuss and create under the tutelage of these selected artists, learning some of their techniques, understanding the inspiration behind their renowned works and listening to their authentic stories. By bringing everyday audiences together with these creative minds, “He(ART) in Session” aims to bridge the gap between art and the people who are destined to consume it. This initiative aims to change the perception of classical art, transforming it from a bourgeois construction into a means of universal love and connection. A captivating experience awaits those who participate, where art, conviviality and creativity come together for an unforgettable evening.

"By Noémie Maring"